Being a conscious consumer is an easy step we can all take towards a more sustainable lifestyle. Here are some tips to move the business equilibrium in a more green direction:

Reduce your shopping. Really think about your next purchase. Is it a want or a need? The most sustainable thing we can do is to not buy anything at all. Reusing, mending, and repairing our existing belongings reduces landfill waste and reduces demand on virgin products.
Buy better products. Try to skip the big-box retailer in favor of businesses that you know are making verifiable commitments to the planet and to the community.
Demand change. Ask businesses who have not met your sustainability standards to make some improvements. Ask them to stock better products or eliminate plastic packaging or plastic bags!